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Investment is music to founder's ears

News

15 Nov 2018

Humble Angel Records is receiving £150,000 investment from the North East Innovation Fund supported by the European Regional Development Fund, and managed by Northstar Ventures.

Founded by Kieron Donoghue, former VP of global playlists strategy at Warner Music, the label is shaking up the way artists are discovered, promoted and paid, by focusing on streaming-first. Anyone can submit their music to Humble Angel via a simple form and the label can act fast to sign up and publish artists.

Kieron Donoghue said, “Our focus is going to be on doing one thing and doing it extraordinarily well,” he says. “It makes sense to focus our efforts first and foremost on streaming, because we know the streaming music ecosystem inside out and we believe this is what's going to deliver growth over the coming years.

We’re proud to be established in the region and really delighted to have secured investment that will help us grow here. It will help us offer more flexible deals with the artists and invest in bigger promotional campaigns.”

Ian Richards, Director, Northstar Ventures, said, “Kieron has an impressive track record in the music industry and together with his vision for Humble Angel we took the opportunity to invest in something that is changing the way the way the music industry operates. There is great potential for growth and we look forward to being part of the success story.”

Posted By
Ian Richards

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