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Investment Boost for Online Home Design Start-Up

Investment Boost for Online Home Design Start-Up

Hekla Goodman

Feb 27 2023

Peek Home, the preferred online home design startup by ‘Love It or List It’, attracts £370,000 of investment from Northstar Ventures and Angels.

Roland and Jaemi Glancy, a married couple from Cullercoats, first started helping their friends to visualise the potential for their homes with sketch designs and 3D models in their evenings and weekends. Word spread quickly through their children’s school WhatsApp group and what started as a hobby quickly became a successful business, Peek Home has now secured investment to accelerate their growth and continue innovating in the home design space.

Peek Home, launched in August 2021, allows homeowners to visualise the potential for their home at the click of a button with professionally designed sketch plans, delivered in days, for a fraction of the cost of an Architect. Peek Home now offers add-on products including 3D walkthroughs, VR home tours and exterior visualisations. After floods of interest from friends, word of mouth and Channel 4’s ‘Love It or List It’ with Kirstie and Phil, Peek Home has now designed thousands of home renovations from across the UK with a total project value approaching £100m and has big ambitions to aggressively grow this number.

The Co-founders have secured a total investment of £370,000 led by renowned Angel investor Simon Murdoch (Zoopla, Shazam, Carwow) with £200,000 secured from the North East Innovation Fund, supported by the European Regional Development Fund, and managed by Northstar Ventures.

Jaemi, co-founder of Peek Home said, ‘When we started offering to create layouts to help friends imagine how their homes could be, we were blown away by their positive reactions. We’re thrilled to offer a more affordable and accessible way for homeowners to visualise the potential for their home. With this investment, we look forward to helping many more people across the UK and ultimately internationally too.’

Simon Murdoch said, ‘When I first met the Peek Home team I was impressed with the progress they had made by bootstrapping the business for the first year, I have invested with a view to helping Peek Home aim higher with many more services to people extending their homes or even building from scratch.’

Northstar Ventures Investment Manager Hekla Goodman said, ‘We were impressed with the team’s experience and the viral growth effect Peek Home has had through word of mouth and social media. People take real pride in their homes and Peek Home has harnessed that sentiment by providing a Proptech solution that the market is clearly in need of. We look forward to supporting Peek Home as it scales and continues to develop more trailblazing tech.’

Successful PropTech founder and Angel investor in the round Andrew Miles (Realla) said, ‘When I first started talking to Roland and Jaemi about what Peek Home were doing I could immediately sympathise with the pain points that they were solving as I had recently completed a kitchen extension. Peek Home have an impressive focus on making the process of getting a home extension easier and more accessible.  The opportunities to provide value in this space are enormous and the plans that the company has are really exciting.’

 

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